We are living in an age where small numbers of major companies control nearly 90% of the products being sold at our most accessible grocery stores. What looks like field of variety, turns out to be a couple of wolves in sheepskins. Have we mistaken packaging for process in our dominant cultural ways and means? What would it mean to steward in a era where the process held greater value than the end product? What does it mean to our societal landscape when large companies buy small companies and work under their brand? What happens to the human feel on the production floor? These are questions that take time to consider.
The word "corporation" derives from corpus, the Latin word for body, or a "body of people." "Company" comes from companio, who is someone you share bread with. The roots are the Latin words cum, "with", and panis "bread" Initially branding was adopted to differentiate one person’s cattle from another by the means of using a distinctive symbol burned into the animals skin with a hot iron stamp. So, the word brand is derived from old Norse and means “To burn”.